Writing for the Public

Simple tips, tricks and techniques to create powerful text that will
make members of the public sit-up and read.

This mini masterclass includes:

  • No need to write articles from scratch - easy ways to turn existing gobledeegook into great text for every audience

  • Understanding your audience and writing for them

  • How to avoid the writing disease of 'coporatese'

  • The top one hundred 'power' words

  • Creating headlines that make people want to keep reading

  • The psychology behind the words you use

  • Microsoft Word is your friend - but do you make full use of its hidden tools to improve your writing?

  • Practical examples of great text that always get results

Plus lots more useful information, tips and techniques, all crammed into under 4 hours.

 

 

Institute of CPD

 

ACCREDITATION: this course earns 3 accredited CPD points awarded by the Institute of Continuing Professional Development. All attendees receive an officially approved certificate to submit to their own professional organisation.

 

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