Press and Media Relations

Many people think that getting press and media coverage is all about 'doing lunch' with journalists and having the 'right' contacts. This is a misconception portrayed in TV series like 'Absolutely Fabulous' and perpetuated by many PR companies so that they can justify extortionate expense accounts and outrageous fees.

Over the years, The News Hound Ltd has achieved an extraordinary amount of media coverage for our clients, often on a low budget without having any prior contacts with the particular newspaper, magazine or broadcaster.

The important point is that if you present your press release in the right way at the right time and to the right people, then it doesn't really matter too much whether or not you bought lunch for the editor in a posh restaurant the previous day.

The News Hound Ltd has achieved excellent coverage in most national newspapers and in many national magazines - not to mention TV and radio. In addition, we have placed literally hundreds of articles and features in the local press.

Sometimes this coverage has been the result of our contacts within the media, but often we have achieved the coverage simply through our tenacity, creative skills and knowledge of the media.

So never let a PR agency tell you they need to buy lunch for the editor. There is no such thing as a free lunch... it is always YOU the client that pays the price !!!