It's
surprising how many so-called 'marketing' companies don't actually do marketing
in the true sense of the word. If you type the words 'marketing agency' into
Google, you will get thousands of results coming up. But dig a little deeper
and the vast majority of these companies are really just specialising in things
like social media, website creation, graphic design, promotional gifts, or
public relations.
A true
marketing company won't just try to sell you its specialist promotional
services. A true marketing company will strategically analyse what you really
need, and then come up with a carefully thought-out plan for how to achieve
your organisations' aims and objectives.
Unfortunately,
most people who run marketing companies really just specialise in one
particular promotional area (such as web design), and they will always try to
push you into doing marketing that suits their own specialism. But what suits
them, is not necessarily what suits your organisation.
The News
Hound's Managing Director Darren Bugg is an expert in strategic marketing, and
often conducts training work on this subject. He holds top level qualifications
from the Chartered Institute of Marketing, and is one of the only people in the
UK to have a Masters Degree in Marketing and Innovation, awarded
in 2011 by Ashcroft International Business School in Cambridge.
The News
Hound is a strategic marketing company that will analyse what you really need
and make recommendations that best suit your organisation. We won't just advise
you to do what is most profitable to us. In some cases we actually even advise
a customer not to bother spending any money at all, and instead recommend
things they can do free of charge that will get them the same results.
Even if you
decide not to use us for your marketing, we strongly advise you to check out
the credentials of the company you intend to use, and make sure that they
genuinely understand strategic marketing, and are not just trying to sell you
something that you don't really need.